Marketing Associate

Montevarchi, Italy
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About Tigo

Tigo is the worldwide leader in Flex MLPE (Module Level Power Electronics) with innovative solutions that significantly enhance safety, increase energy production, and decrease operating costs of photovoltaic (PV) systems. Tigo’s TS4 platform maximizes the benefit of PV systems and provides customers with the most scalable, versatile, and reliable MLPE solution available.

Tigo was founded in Silicon Valley in 2007 to accelerate the adoption of solar energy worldwide. Tigo systems operate on 7 continents and produce gigawatt hours of reliable, clean, affordable and safe solar energy daily.

We need top-notch individuals with a passion for solving complex problems and bringing renewable energy to the masses. Members of the team enjoy rewarding salaries, excellent benefits, an uninhibited work culture, and the satisfaction of helping to reduce the world’s dependency on fossil fuels. We work hard knowing our results will impact the affordability, reliability, and safety of clean and renewable energy systems.

Job Description

Tigo is looking for a star Marketing Associate based out of our European Office to accelerate and prioritize leads and target accounts. This role has extremely high impact potential on the top line of the company. Ideal candidates are excited to engage with customers, curious, and can thrive in a fast-paced environment. This is a customer facing marketing role.

In the first 30 days, you’ll…

  • Familiarize yourself with the solar industry and Tigo messaging to key customer profiles
  • Prioritize, qualify, and assign incoming leads to sales, support, marketing

In the next 60 days, you’ll...

  • Continue to engage with early-stage inquiries and accounts
  • Analyze existing and inactive Tigo contacts to prioritize them for potential re-engagement
  • Refine the lead qualification and outreach process and messaging to increase efficiency

After 90 days, you'll...

  • Leverage your insights to help produce creative content for use in used emails, collateral, website, social and more
  • Analyze industry materials to generate targeted outbound lists
  • Establish systematic outreach processes
  • Expand targeting into international markets
  • Become an in-house expert in messaging that resonates with different customer segments across different geographies


  • Qualify and prioritize incoming leads
  • Represent the company and pitch its value proposition – via calls, emails, etc. – to our B2B customers (solar installers, EPC’s, etc.)
  • Analyze and prioritize contacts to retarget based on attributes and industry data
  • Generate messaging and other content that increases customer awareness and adoption
  • Identify best practices to refine the company’s lead generation playbook
  • Leverage Hubspot (marketing automation), Salesforce (CRM), and other tools to track, measure and improve engagement performance
  • Provide feedback to the marketing, sales, and product teams based on customer inputs
  • Identify new and unique ways that the company can grow


  • Bachelor’s degree or 3+ years of relevant work experience
  • Strong communication and analytical skills
  • Outgoing and comfortable engaging with customers
  • Experience with marketing or CRM systems
  • Preferred experience in the solar and or energy storage industries

Apply for this job

Please fill out the information below to apply. Tigo is an an equal opportunity employer and values diversity at the company. Tigo does not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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